2020 Winners and Losers: LG - GSMArena.com news
2020 Winners and Losers: LG
We won’t beat about the bush here, LG hasn't been touching so great on the smartphone scene lately. Some sort of re-imagining is definitely in tidy and we have already seen early signs that the Korean giant is trying to take a new watercourses one way or another.
Winner: LG Velvet 5G
The LG Velvet family coffers a great example of LG's ongoing course-correction. First off, there is the "Velvet" moniker itself, which was a gigantic move to try and get a unique start by effectively killing-off the faltering "G" line of flagships and transforming it into something new.
The LG Velvet 5G arrived on the rude first and managed to make quite the splash. With a Snapdragon 765G chipset at its core, it took part in the greatest 2020 industry-wide movement towards democratizing 5G and bringing high-end specks and features to the "mid-range" in languages of pricing. A trend that has only sped up proper, with the Snapdragon 765G followed by newer, cheaper 5G chipsets. Even so, the fact that the Velvet 5G leftovers the most popular 2020 LG model in our database is enough of a testament that the commercial was on to something.
By the way, the more diminutive in availability, Velvet 5G UW deserves to be acknowledged against its regular Sub-6 sibling as representative of a certain LG trend.
Looser: LG Velvet
Soul-searching is rarely an easy process. Case and exhibit - the LG Velvet, which came out a bit when its 5G sibling, which is already a bit peculiar and weirder still, substituted the sensible and trendy, mid-range Snapdragon 765G with a aged flagship Snapdragon 845.
It must come as no surprise that this variant of the Velvet flopped. We honestly don't quite get LG's reasoning unhurried this odd move. Not only did they yank-away 5G assist, but also downgraded the phone's charging in the process. Perhaps clearing old stock or modestly bad R&D timing.
Winner: LG K92 5G
The LG K92 5G is hardly a peculiar name to many, but it did alright within LG's lineup.
LG K92 5G in Titan Gray
It is a gigantic example of LG continuing to explore the trendy "feature-rich mid-ranger with 5G" formula. Though, this time about within the budget-oriented "K" series, instead of the Velvet line. Our best guess is that LG is testing the waters once more and will hopefully be basing some gleaming decisions within the "mainstream" Velvet line off of the relative unsuccessful of the LG K92 5G.
The named itself is based around the Snapdragon 690 5G chipset, with no real bells or whistles beyond that. A simple 60Hz IPS panel, solid 4,000 mAh battery pack and a tried and tested 64MP Quad-Bayer main camera, against an uninspired 5MP ultrawide and a pair of equally forgettable 2MP supplementary shooters. Nothing special, but a good open on the right path.
Loser: LG V60 ThinQ 5G
The LG V60 ThinQ 5G is a popular LG model. It is now, technically, one of the flagships in LG's roster behind with its Verizon-bound LG V60 ThinQ 5G UW version.
However, despite advancements in the dual conceal accessory it still fails to win country over with the company failing to properly communicate the advantages of its design.
Winner: LG Wing 5G
Not so much a hot seller you tranquil have to appreciate the Wing, mainly for what it represents in languages of R&D capacity by LG. A fresh phone even if with rather niche appeal. Hence, it ends up absolutely tanking it the value department. A showcase design, if you will.
However, that's kind of the point. It is the part of the new initiative LG footings the Explorer Project. Like the name suggests, it's LG executive a clear and deliberate investment in experimentation and trying to find the next big sketch or failing that - a new formula that works for it. It's a scary, perilous and costly endeavour, but nothing short of a bold and admirable one. That's how innovation is born. LG has already teased a slide-out Show phone design as the potential next step for the Explorer Project, so here's hoping the Wing leaved a enormous legacy as an important milestone on a future-facing crawl for LG.
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